softex indonesia

 



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softex indonesia
Brand Innovation
Softex in Indonesia is identic and owns the same meaning for sanitary napkins. Produced and firstly introduced to market in 1976, Softex nowadays is growing as sanitary napkins for modern Indonesian females.
Female Care
Female Care Product


Softex Comfort Slim

Softex Light Airy



Softex Daun Sirih
SOFTEX
Softex Comfort Slim(launched in October 2013) is a new product improvement from PT. Softex Indonesia for Slim sanitary product category. It has modern and beautiful packaging design concept (using famous Japanese character, Hello Kitty). It can absorb in 1 second and has breathable layer, fits for active teenagers and young adult women.
Softex Light Airy (launched in July 2012) is a new product improvement from PT. Softex Indonesia for Ultra-Thin sanitary product category. It has modern packaging design concept (using famous Japanese character, Hello Kitty) with open-close seal. It can absorb in 1 second and has Anti-Shake Adhesive, fits for active teenagers and young adult women.
Softex Daun Sirih (Betel Leaf Extract) is a new product innovation from PT. Softex Indonesia which was launched at the end of 2011. These sanitary napkins and panty liners carry additional benefit from betel leaf extract which works as an antiseptic and can absorb in 1 second, fits for adult women.
 

Maternity

This product is dedicated for post maternity women. Softex Maternity has the longest maternity pad which is 45 cm. Accompanying with super soft surface, this sanitary gives comfort to users. Softex Maternity has become a significant contributor to PT. Softex Indonesia by dominating over 58% market share of maternity pads industry.

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