We Began as PT Mozambique
Founded under the name of PT Mozambique, the Company began its operations in West Jakarta with 100 employees marketing sanitary napkins under the brand name of Softex.
Evolved Into PT SOFTEX INDONESIA
Our company was re-established as PT Softex Indonesia to reflect the pioneer product we offered at the time.
Manufacturing Facilities Moved to Tangerang
Our factory relocated to Tangerang, on the outskirts of Jakarta.
Launch of Innovative Baby and Hygiene Product Brands
In 2002, we introduced Softies Wet Wipes, followed directly by the introduction of Sweety Baby Diapers in the next year.
Launch of our Adult Product Brand
We pioneered the production of high quality Adult Diapers and introduced Confidence as a solution for adults challenged by incontinence.
Additional New Factory Established
We expanded and established a new factory in Sidoarjo, East Java.
Introduced New Line of Baby Diapers and Sanitary Napkin Products
Our strength in local insight and the ability to understand market needs enable continuous product innovations. Following the Softex Daun Sirih brand, we introduced new baby products: the Sweety Gold and Bronze diaper lines.
Introduced various new products and established our state of the art manufacturing facilities in Karawang
The introduction of two new products that were the first of its category in Indonesia: Confidence Incontinence Pads and Softex Menstrual Pants, as well as the introduction of Confidence Day & Night, Sweety Silver Pants Gender, and Sweety Overnite Pants. In 2019, PT Softex Indonesia commissioned a new factory in Karawang.
Became a wholly-owned subsidiary of Kimberly-Clark Corporation
In 2020, Kimberly-Clark Softex Indonesia became a wholly-owned subsidiary of Kimberly-Clark Corporation. Kimberly-Clark Softex (PT Softex Indonesia) will continue to bring innovation and deliver superior products in Indonesia.