Our Values

Enhancing the quality of life
Our mission is defined by what we are doing in the present; our vision is what we hope to accomplish in the future and our values are displayed in the way we interact with every person and entity. The core of our value system can be described in one keyword: Integrity. These are the principles which every member of the Softex Indonesia family is dedicated to living on a daily basis.
Vision

Vision

To become the most admired and trusted personal hygiene and health partner in Indonesia, with International Presence.

Become the market leader for disposable hygiene products by consistently delivering innovative products, relevant to the market segment and ensure quality and technological advancement.

Mission

Mission

TO TAKE PART IN IMPROVING EVERYDAY ASPECTS OF HUMAN LIFE

To play a key role in every stage-of-life of our consumers, by providing an expanding line of high quality and value of personal hygiene and health products and services, that will improve the well-being and enhance the quality of life of Indonesian families and people around the world, now and for generations to come.

Our Values

OUR i-CARE VALUES

At Softex Indonesia, we live by our i-Care values, which places Integrity as the most significant core value in achieving our business goals and maintaining our professional standards.

INTEGRITY

Is exemplified by a consistent and uncompromising attitude of upholding the values of brand transparency, consumer satisfaction and protection, and complete compliance with all relevant regulations

COMMITmenT

We have an unwavering devotion to continued development, investments in technology and manufacturing capabilities, as well as delivery of the highest possible quality personal health and hygiene products to our consumers while employing the best business practices

Appreciation

We never forget the role and participation of all our stakeholders’ contributions to the success of our business and uphold the public trust towards our brands

RESPECT & RESPONSIbility

In the Softex Indonesia family, WE work together to respect and support each other as a global team thus taking collective responsibility to ensure total stakeholder satisfaction.

ENTHUSIASM

We cherish the spirit of cooperative enterprise in which we share a passion to promote innovation, enhance consumer’s value and achieve corporate objectives.