Our Values

Better Care for Better World
In Kimberly-Clark Softex, caring is our core value that represents our company culture and operations globally. Our new purpose, “Better Care for Better World” will be our North Star in realizing the company’s commitment to making bigger contribution to our consumer, our people, and our planet.


Our vision is to help people in achieving a better life, through our contributions to the customers, the planet, and to our people. We believe that better care actions can make a better life that leads to a better world.

We continue to drive our brands with shared purpose of better care to create better lives in every stage-of-life to our customers, to realise our commitments to the planet, and to champions diversity throughout our business operations.



We care, We Own, We Act

We strive to apply our values in our daily operation, namely ‘We Care’, ‘We Own’, ‘We Act’.

‘We Care’ means we care of our people, communities, and everyone we serve, and we value our differences. ‘We Own’ means we are responsible for our decision and accountable for our results. ‘We act’ means we have a bias for action and do what’s right for our people, our business, and our world.


PT Softex Indonesia strives to increase customer satisfaction and committed to the highest standards of safety to care and protect each other, business partners, visitors, and community. We are all responsible to maintain a safe, protected, and healthy workplace in order to protect employees and Company operations as well as strive to maintain the sustainability and protection of the environment in which the company operates.

The continual improvement program is implemented through the Quality Management System, Occupational Health and Safety (OHS) and the Environment by committing to:

  1. Design, manufacture and deliver products that meet all regulatory requirements and meet or exceed expectations for quality, performance and value for all our consumers;
  2. Procure materials, products and services which are of the required quality;
  3. Comply with laws and regulations and other requirements related to quality, OHS and environment and integrate them in all aspects of the operational activities of PT Softex Indonesia;
  4. Improve the quality, OHS and Environment management system;
  5. Strive to eliminate hazards and reduce OHS risks also environmental impacts in accordance with the characteristic and scale of OHS and Environmental risks at PT Softex Indonesia;
  6. Provide a safe, comfortable and healthy workplace to prevent occupational accidents and accupational disease;
  7. Conduct consultation and participation of employees from all representations where they exist by involving them in decision making;
  8. Protect the environment by mitigating and adapting to climate change initiative, not limited to, preventing pollution, using sustainable natural resources, protecting biodiversity and ecosystems, and expanding the zero-waste mindset throughout the business value chain.

This policy is established and communicated to all employees and interested parties and will be periodically reviewed according to the needs of the organization by considering changes that occur.